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Strategistas first assignment: joins Ocean Collective as Chief Commercial Officer

April 19, 2026
Strategistas first assignment: joins Ocean Collective as Chief Commercial Officer

Today is the launch of Strategista, a commercial partner firm for FMCG brands, entrepreneurs and retailers at critical stages of growth. Alongside the launch, it is announced that the first assignment is a interim role as Head of Business Area OC Market and Chief Commercial Officer within Ocean Collective.

Ocean Collective is a Swedish industrial group with a clear purpose: to change humanity's relationship with the ocean and accelerate the transition towards a more sustainable seafood sector. The company is currently undergoing a structured reorganisation into two business areas and is at a stage where commercial strength and clear direction are critical. That is the context in which Strategista steps in.

"I am genuinely excited to be joining Ocean Collective. We have an important mission: to accelerate the journey towards a more sustainable seafood sector. I look forward to drawing on my experience from both large organisations and the entrepreneurial world to deepen our partnerships and drive progress together with customers and partners", says Daniel Warence, founder of Strategista.

Strategista operates across interim leadership, strategy, board counsel and venture partnerships, working strategically, operationally and in an integrated way, with full ownership of outcomes.

"Strategista is built on a simple belief: that advice without accountability rarely creates value. I have had the opportunity to work on both sides of the table, inside large corporations and as a founder. That perspective is the foundation for everything we do", says Daniel.

The Ocean Collective assignment is the first under the Strategista name and reflects well how the firm works, as an integrated part of the leadership team rather than a purely external adviser.

About Ocean Collective Ocean Collective is a newly formed Swedish industrial group whose purpose is to change humanity's relationship with our oceans and accelerate new sustainable solutions within the future of seafood. The company consists of Korshags Food AB, Ocean Next AB and Kosterfiskarns operations in Stockholm and Uppland, and has also entered into several strategic partnerships around new raw materials and production technologies. oceancollective.co